If you’re going to offer more than one package, here’s the key. Go vertical and not horizontal. What do I mean by that? Horizontal is the mistake people make when they try to offer unrelated items. For example, they do a whole Signature Talk building the hunger and need to get your branding down, and […]

There are two ways to go and the best way to find out which is the best for you is to practice. One way is to take a half time break mid-way through your content and direct people to the sales page associated with your offer. Make sure you have a lot of hooky things […]

Great question! When someone’s question is off topic I usually let them know that I need to stay on topic right now and inform them about if and when that topic will come up in the course of our time together and if it won’t I let them know what resources are available to help […]

Do you have a question about how to be paid handsomely for your expertise while still having a life you love? Are wondering how exactly teleseminar businesses can be so profitable? Now is your chance to “Ask Lisa” your question.Just post your question below. I’ll be answering the top ones starting very soon!

I’m not an expert in managing stage fright, but here’s my advice from my personal experience. When I start experiencing stage fright, it’s usually because I am focused on myself, how I’m going to do, if I’m prepared enough, how I look, will they like me, etc…. The minute I catch myself in that cycle, […]

Not sure about an Irresistible Invitation but happy to talk about an Irresistible Offer! An Irresistible Offer is a special limited offer that you make to a prospective client AFTER you have established that there is a gap between where they are and where they want to be in regards to the specific transformation that […]