When you’re first getting started, it can be challenging to figure out what the unique transformation or outcome is that you provide. You may have various interests or talents, or perhaps you’re clear on what you do, but not on what makes you distinct among the others in your field. To begin to uncover your […]

I see this mistake all the time. People get out there and say, “I’m going to show you how to have good health, the best sex you’ve ever had and give you an awesome financial plan.” Of course, it’s great if they have all those skills, but what is their specialty? What are they uniquely […]