I see this mistake all the time. People get out there and say, “I’m going to show you how to have good health, the best sex you’ve ever had and give you an awesome financial plan.” It’s great if you have all those skills, but what is your dime? What are you uniquely here to […]

If you’re going to offer more than one package, here’s the key. Go vertical and not horizontal. What do I mean by that? Horizontal is the mistake people make when they try to offer unrelated items. For example, they do a whole Signature Talk building the hunger and need to get your branding down, and […]

A lot of people say, “Lisa, I love your ACTION Sales Secret process, where you teach me how to take someone who has never heard my name and convert them into a high-ticket client without being salesy. But how do I get those strategy sessions in the first place?” That’s a great question, and there’s […]

There are two ways to go and the best way to find out which is the best for you is to practice. One way is to take a half time break mid-way through your content and direct people to the sales page associated with your offer. Make sure you have a lot of hooky things […]

I don’t like waiting in lines. Most people don’t. In fact, as I mentioned in a recent blog, I once walked away from a $13,000 program I was interested in because the line was too long. I couldn’t get a pen. I couldn’t get an order form, etc. Here’s a simple tip to help make […]

Great question! When someone’s question is off topic I usually let them know that I need to stay on topic right now and inform them about if and when that topic will come up in the course of our time together and if it won’t I let them know what resources are available to help […]