If you’re going to offer more than one package, here’s the key. Go vertical and not horizontal. What do I mean by that? Horizontal is the mistake people make when they try to offer unrelated items. For example, they do a whole Signature Talk building the hunger and need to get your branding down, and […]

A lot of people say, “Lisa, I love your ACTION Sales Secret process, where you teach me how to take someone who has never heard my name and convert them into a high-ticket client without being salesy. But how do I get those strategy sessions in the first place?” That’s a great question, and there’s […]

There are two ways to go and the best way to find out which is the best for you is to practice. One way is to take a half time break mid-way through your content and direct people to the sales page associated with your offer. Make sure you have a lot of hooky things […]

I don’t like waiting in lines. Most people don’t. In fact, as I mentioned in a recent blog, I once walked away from a $13,000 program I was interested in because the line was too long. I couldn’t get a pen. I couldn’t get an order form, etc. Here’s a simple tip to help make […]

Great question! When someone’s question is off topic I usually let them know that I need to stay on topic right now and inform them about if and when that topic will come up in the course of our time together and if it won’t I let them know what resources are available to help […]

I want to share a piece of the inner work that I do before every speaking event. I always arrive early, and I get into the room and get still. Of course, when you first get to the venue, there’s a lot of craziness. Where’s your PowerPoint? Where are the order forms? And all of […]