When pricing their mastermind, mentorship or group coaching program, many people will try to figure out what the market will bear. That is a very old model that puts the cart before the horse. Instead, when pricing your program (or any service you provide), look at the transformation that you offer over that six-month or […]

Thought leaders in the speaking industry are changing the way they talk on stage…out with the old and in with the new. Time have changed and selling just isn’t the same anymore. I’m sharing my best secrets on how to successfully host highly-successful events during Event Profit Secrets. I wanted to share with you what […]

While it’s important that your audience see you as credible, it’s also important that they can relate to you. We’ve all been in a situation where we are super impressed by all of the letters after someone’s name, but if we can’t connect to them or relate to them on a more personal level, we […]

When pricing your high-end mastermind, mentorship or coaching program, I highly recommend that you offer both a paid-in-full price and a payment-plan price — and then give your clients a strong incentive to pay in full. For example, students who pay in full for our SASSY Mastermind program save thousands of dollars and also receive […]

No, I’m not talking about building a Web site. I’m saying build your confidence by being ready to step on the stage tomorrow, and promoters, clients, and students will come. When I did my very first main stage gig, I wasn’t one of the scheduled speakers. I was doing a break-out session. But I was […]

I’m going to share my best secrets on how to state the price on your teleseminar preview call so your ideal clients are MORE than happy to pay it, how to overcome any resistance your ideal clients might be feeling to investing with you and what you MUST do if you want to triple your […]