I’m going to be telling this story for a long, long time. I raised my paddle at a charity event a while ago, and bam, there I was at another amazing experience in Las Vegas. Dinner, spa, golf, and the “Donny and Marie” show. It was going to be a magical weekend. And it was, […]

Recently I was at the Glazer-Kennedy SuperConference to speak to their awesome people about making Irresistible Offers™. I was also a sponsor of the conference, and my team and I decided that it would be fun to take you behind the scenes and show you how we set up our sponsorship booth for maximum effect. […]

What does dessert have to do with upsells? For my favorite new restaurant everything! That’s because they recently increased their dessert conversion to 80-85 percent. How in the world did they do this — especially since the industry standard is 10%? By giving people what they need to say yes. You’ve heard those words from […]

Have you ever heard of the improv skill, “Yes, and…”? As I explain in the video below, this awesome little tool graciously buys you a little time when something comes at you that you weren’t expecting, and…you need a minute to figure out your response. Let’s say that you’re on stage and you get asked […]

Recently I was taking a gorgeous morning hike with my buddy Stacey Canfield, who’s taken awesome pictures of me for the past 5 years. I’ve actually known Stacey for more than 25 years, and over the past five we’ve jumped the line from being girlfriends that went out and partied and talked about boys to […]

At a recent 3,000-person event, our Joint Venture Affiliate Partner Manager, Naomi McKenna, and I were talking about how you can maximize your JV opportunities at large, live events. That way you’re not just learning great content, but you’re getting precious facetime with key and potential partners as well as expanding your reach. For you […]