When you receive a humbling honor, such as a 169 rank in the Inc500, like I recently did, a lot of people will ask you how you did it. (The Inc500 is an annual ranking by Inc. Magazine of the top 500 fastest growing private companies.)

If you’ve been following me for a while, you know that I actually talk a lot about how I do things. Whenever I have a big success and I’ve figured out how I did it and how to teach it to others, I immediately share it.

So I’ve talked about the role of teleseminars and masterminds and events in my company’s rapid rise to #169, but one thing I haven’t addressed before is just as key: we don’t pursue.

That’s right, we don’t pursue people. We don’t follow up ad nauseam with prospects. We don’t spend our time, money, and creative energy that way.

We just make Irresistible Offers.

We give people everything they need to make the decision whether or not this is an area they want to transform, if they want to move forward and invest in themselves this way.

That’s the magic of the Irresistible Offer. You don’t have to sell it.

If you structure it like I teach you, it sells itself.