In an earlier blog I showed you why pressure and pursuit don’t work on any level to enroll clients in your programs.

But there’s still a little confusion out there about the difference between tension and pressure.

And I still see people getting nervous and trying to tamp down the tension that is building in their prospects.

Tension is good. Tension arises from within. It’s a sign inside your prospects that they want or need what you’re offering.

Tension is also desirable because it moves people into action, into making a choice that could be transformational for them.

What you don’t want to do is apply pressure, which comes from the outside. When someone’s pushing you and nudging you, it makes you want to run away, doesn’t it?

You start to close down.

But tension is your own inner guidance telling you, This is good. This is what I want. This is what my business needs to get to the next level.

And this is why I teach seeding, which creates tension, not pressure, and invites your ideal clients to pursue you.

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