If you like the idea of touching people all over the world from the comfort of your home or office, and you want travel to be something that you do for pleasure, versus something that you have to do for work, teleseminars or webinars are great options.
A teleseminar is an audio-only training that you give over the phone that people from all over the world can listen to. I’ve had people from 37 different countries listening in all at the same time!
A webinar is similar, but it adds a visual element. Your viewers sit in front of their computers, tablets or smartphones, watching slides or videos that enhance your audio teaching.
Both teleseminars and webinars can be used as promotions, such as with a preview call or a Q&A, to enroll prospective clients into new courses or services. Or they can be used to deliver the actual training or course.
So the question is, how do you decide whether a teleseminar or a webinar is the best fit for you?
1. Consider your audience. Are you selling to a corporate audience, who’s likely to be sitting at their desks from 9-5, and would find it easy to participate in a webinar? Or, is your market busy mommies, who are likely trying to sneak in an audio call while running their children between school and basketball or gymnastics? You want to choose the option that will be more easily consumed by your ideal client.
2. Consider yourself. What is your level of tech savvy and what kind of support do you have? If you or your team are game for making the slides or video to accompany your audio training, and it’s a fit for your market, by all means, go for the webinar. But if you’re just getting started, don’t let the technical hitches slow you down. Just pick up a free conference line, and you can be teaching and promoting via teleseminar right away.
3. Consider your topic. If what you do can be easily described and does not require visual elements, as is the case with many types of coaching, mentoring and consulting, teleseminars may be perfectly adequate to deliver your expertise. If you’re teaching yoga or how to set the table in an etiquette course, you might want to consider a webinar to give your audience the visual support they will need to grasp your material.
Whichever tool you choose can help you leverage your expertise, build your list, and make a big difference while making great money. To learn how to put these tools to work for you, check out my brand-new complimentary training next Thursday, July 17, Finally Get Your Work Online.