As a buyer, the idea of an irresistible offer is exciting. It makes us think about getting a great deal or some special extras along with a purchase we were considering anyway.

So why is it that as a seller – the one making the irresistible offer – we encounter so much internal concern about seeming pushy or salesy?

With Halloween recently upon us, it seems like a great time to take a closer look and sort out once and for all, is your irresistible offer a trick or a treat?

The Trick:
Yes, an irresistible offer is designed to move an interested prospect into an invested client on the spot. You could say it’s a tricky way to have someone who is sitting on the fence take immediate action.

The important thing to note here is that the elements that make an offer irresistible, like discounts and bonuses, don’t work if the prospective client isn’t hungry for the outcome or transformation which making that investment will bring. So it’s a trick with a safety valve built in.

If your irresistible offer helps someone who’s been stuck “thinking about it” to finally make a move and get into action, is it a treat too?

The Treat:
Let’s face it. Nothing really amazing happens in your life or your business until you make a decision: getting married; buying a home; or saying yes to a lunch date (or an investment for that matter). In nearly every circumstance where a significant breakthrough or up-leveling happens, if you trace it back, someone made a decision. And that’s the magic of making an irresistible offer to the right person at the right time.

The simple act of making the offer puts the receiver of the offer directly into the position of needing to decide. And whether the decision is yes or no, a decision is made, which means, a direction is chosen and action can now occur. And that, my friends, is when new outcomes become possible.

Indecision, thinking about it, delaying, postponing, scheduling yet another committee meeting, and everything else in that category is the culprit for an unimaginable amount of missed opportunities and dreams unfulfilled.

So maybe, when you are facing your next opportunity to make an irresistible offer versus leave the prospective client with a business card, brochure or web address so they can “sleep on it,” take a chance. Make an irresistible, today-only offer and trick them into treating themselves.

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