When I was just starting to get introduced to the Internet, I had the opportunity to do a joint venture with another marketer who had a bigger list than mine, and really liked the work that I was doing on Speak-to-Sell.

I brought the content and my little list, she brought her bigger list, and we did a teleseries together.

When it was over, I was thinking, “Wow, we have 100 engaged people who just paid $500 to be on the teleseries, who loved what we did, so why not upsell?” I just had this feeling that they would want more.

My co-leader was really busy, though, so she said, “Lisa, why don’t you do the upsell and then you can just pay me a commission.”

So I did, it was my very first high-ticket sale.

I offered a VIP day with me where they could get their Speak-to-Sell talk done.

Now, I had never charged more than $250 an hour for my service, and even that was a big day at the office. My world was very transactional, selling my time by the hour.

But I really wanted to stretch myself, so I charged $3,000 for the day and limited the offer to eight people. And I sold them all!

That’s when I realized that high-ticket selling isn’t about the number of hours you put in—it’s about the transformation and the increase in intimacy.

They weren’t paying for my time. They were paying to get their talk done, to go from A to Z, with me.