A lot of people ask me how they can justify the price of their soft offer.

A soft offer is one where the service you are offering benefits the client in an area that does not have a direct financial return. You’re teaching about health or closet organization or howto improve relationships. People want help but they won’t necessarily make back the money they invested in cash.

With a hard offer, the outcome clients are looking for is a direct financial return. I have a hard offer, which means clients use what I teach to make money. They invest $1000 for a system that can bring them thousands once implemented. So clients can easily justify in their own mind making theinvestment.

So what do you do if you have a soft offer?

You focus on the transformation. What is the outcome your clients will receive? And what is that outcome worth to them?

For example, one of my Mastermind members, Val Hart, is doing a multi-six-figure business as an animal communicator.

I love using Val as an example because, not only does shehave a soft offer, but she has to contend with people’s disbelief.

So how did she build her business?

By helping people get in touch with what it’s costing them to NOT be able to understand their animals.

Just think about the vet bills for your sick animal as you’re taking shots in the dark trying to find out what’s wrong. What if your animal could communicate with you and just tell you? Is that worth $497 to the right person? $4,997? You bet.

It’s the same with your soft offer.

Communicate the unique transformation that you facilitate, and there’s no reason you can’t have similar results.

In fact, many people don’t know this, but most of my Invisible Close and Speak-to-Sell techniques and systems were developed when I used to teach women how to understand and appreciate men, a soft offer at its finest!