How do you transition from content to close?

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This is another important question I get asked a lot, which is why I’m going to be covering it in more detail during my free call on March 17.

In the meantime, let’s get you started with a quick tip.

Early in your talk, promise your audience you’re going to share as much as you possibly can in the time you have. You’re going to give them real information and content they can take home and start implementing in their business or life right away. But, because your time is limited, you won’t be able to share all your tips and strategies, so you’ll give as much as you can now and also promise to share a way for them to get more!

Then, at the end of your talk, present your offer as you promised. It’s as simple as that – you’re fulfilling a promise, you’re not selling or closing.

By doing this, you’re actually building trust with your audience because you’re showing you fulfill your promises. You’re also being very real and authentic by being open and transparent with your talk. People REALLY appreciate that!

Like this tip? Then you’ll definitely want to be on my free call “Authentic Selling Secrets: How to be yourself, have fun and sell a ton on stages and teleseminars!” on March 17 where you’ll learn how to give, give, give…without giving away the store. I’ll be answering your questions and revealing a BIG AH-HA I recently had about what I REALLY did to sell over 7-figures speaking last year (and it’s the opposite of what you’ve likely been taught!)

Sign up for the call here.

17 thoughts on “How do you transition from content to close?”

  1. Hi Lisa, great tip! Short and sweet. I look forward to the call and learning more from you.

  3. I’m looking forward to learning more on your call. Thank you for offering it.

  4. Thanks Lisa for your Tip today. It’s come just in time as I’m presenting Wednesday before 60 people with an offer to enroll them in a 9 month mastermind program.

    I’ve always been excellent and lead generation, but selling from the stage is new and different for me.

    So thanks for your excellent tip! I love all your products!

    Sharon Quarmby
    An American in South Africa

  5. I am looking forward to your teleclass since I want to start public speaking on career survival and job search in tough times. Will be listening with open ears and taking notes.
    Bette

  7. Hi Lisa,

    You are always on time with your calls. You teach simple yet effective strategies that are easy to implement.

    Thanks again, can’t wait for the call.

    Joe

  9. Hi Lisa,

    Thanks for the tip. As always your timing is right on with the calls. i love your strategies, they are simple and easy to implement.

    Thanks again, look forward to the call.
    Joe

  11. Lisa,
    I work with musicians, and it struck me that there are many ways the idea you share in this post applies to what they do in concert. thank you.

  12. Your tip is good old fashioned honesty. I like your style. I’m looking forward to the free call. Thanks for that too! Now is the time for a breakthrough, your call may be just what I need. Can’t wait.

    The ORACLE

  13. Hi Lisa,

    Love this tip. I was in the National Forensic League in High school which taught me to speak confidently( great life skills) but like so many things in school they don`t teach you how to MONETIZE the skill. Thanks for doing that, it is so important.

    Thanks!
    Stacey Hylen

  14. Thanks for putting the obvious into words. Telling them what you’re going to do, recognizing you can’t do everything, then keeping your word builds trust and credibility. Transparency makes people comfortable listening to you because they know they won’t be taken for a ride.

    My plan is to follow your lead!

  15. I love this tip Lisa. I usually have so much more content that I want to share but can’t in the time I’ve got, so this really fits for me and is an authentic way of showing people how to access more information.

    Thank you

  16. I am looking forward to the call. I just started my own company which involves talking to groups of peaple and selling to them.
    See you on the call

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