Getting Maximum Value Out of a Live Event

I love events – that’s stating the obvious right? 🙂 Attending an event is an investment, both in time and money. Today let’s talk about maximizing the experience, because if you’ve read anything from me before you know I’m all about leveraging.

Do the Pre-Work

Many events offer what we call “pre-work.” Pre-work is some form of training that gives attendees a head start before meeting in person – it is designed to lay the foundation for the event so you can show up primed and ready to dive deep on the content while you are learning live with your mentor.

We offer this for every event. Our pre-work could include video training from me with accompanying worksheets, and it usually has a few modules. The goal is to have you come to the event with everything you need to make a BIG impact on your business during our 3 days together.

While you’re doing the pre-work, make a list of your big questions you need clarity on. Put these all in one place so you can easily reference them.
 

You’ve ordered those business cards, right?

The essential tool to have on hand when meeting people in person! Order these ahead of time so you have them before you head to the event. If you need to update any of your contact information, be sure to spearhead that project too.

Your new friends may want to write a note on the back of your card to remember the conversation they had with you. Keep that in mind when you select the cardstock option as some are easier to write on than others.

Take it to the next level by having your speaker summary sheet printed and ready to hand out! The summary sheet includes your bio, a 250-word summary of your talk and your picture. The great news is it doesn’t have to be fancy.
 

Connect Early

Join the official Facebook Event! This is an amazing place to meet folks before the big day. We do this for every event we host.

First, be sure to register your ticket. For example, our attendees grabbed their #SpeakToSell Bootcamp ticket for October and then we immediately send them details, including how to find the Facebook Event. They can jump over and begin networking online with a community of people they’ll be joining live in just over a month!

No better way to break those pre-event jitters than real conversations with the people you’re going to meet 🙂
 

Calling All Note Takers

You guys are so awesome… Here’s a few tips to make the most of tight spaces, because I know I’d love to spread out and put giant Post-It Notes on the wall too!

  • Print any documents you want to have on hand
  • Bring a few of your favorite pens and highlighters
  • Bring your journal, so you can download all the day’s thoughts for future reference


Something I do for myself a few days after attending a live event is set aside time in my calendar to review what I learned and go through my notes. While doing so, I send off relevant to do’s and notes to my team members so they can support me in making new things happen. I want to squeeze every drop of goodness out of an event, even after the fact!
 

More ‘Packing’ Fun

Had to throw in a few extras. 😉 Consider these extras to boost your personal experience.

  • Healthy, energizing snacks that you love. Give your mind and body that yummy gift!
  • Grab Evernote, an app for your phone. Save all your travel plans, hotel details, transportation information, etc into one place you can access quickly if you need it. During the event you can grab pictures, take notes and even record audio of yourself as notes, if you’re seeking a less finger-pecking solution! This app will keep everything all in one organized place for you. Check out this article for some more ideas.
  • A reusable water bottle – you can thank me at the event 😉

 

What Should You Wear?

This is one of the biggest questions we receive about our live events. We recommend business casual for our #SpeakToSell attendees. Now every event is different, so what’s the best way to find the details?

After you register your ticket you should receive event information, usually via email. Watch for details such as event location, Support Team contact information and event logistics, including what to wear.

Things to consider when packing your favorite outfits:

  • Check out the event location, what’s the weather going to be like?
  • Is there a lot of grass where you’ll be walking or hanging out? (A good time to break out the wedges!)
  • We always recommend bringing a sweater, event rooms can feel cold sometimes.
  • Make sure you’re comfortable – looking good AND feeling good is the key!

 

Bring a Friend or a Partner

Many don’t think about this when heading to an in-person event. Our Speak-to-Sell Bootcamp attendees have the awesome opportunity to bring a friend or partner at a special discount.
Bring your business partner and learn the strategies together. Not to mention all the networking you can do as a duo!

Have you been looking for the perfect opportunity to bring your partner or spouse into your business world? This could be it! Bring them along so they can experience the growth and transformation with you.
 

What if I don’t know Anyone?

Come with an open mind and an open heart. Be ready to make lifelong friendships and business partners.
You will have many opportunities to connect:

  • During Sessions. Have you experienced partner shares before? These are times you’ll connect with the people sitting around you. Another great reason I highly recommend you frequently change where you sit in the room and who you sit with.
  • Networking Opportunities & Event Activities. Take full advantage of built-in networking times where you can meet and mingle with fellow attendees.
  • Meal Time. Lunch may or may not be included with your event registration. At the Speak-to-Sell Bootcamp we offer a special VIP lunch upgrade that our attendees can join if they choose. They receive a yummy lunch and a friendly atmosphere with structured networking activities to facilitate conversation. This is a great way to maximize connecting with fellow attendees!

If you enjoyed this post, stick around! There’s more ways to maximize your time at live events and my team is sharing some of their top success secrets soon. Stay tuned.

Do you need a simple system to
craft authentic, irresistible offers that sell?

Jumpstart your business by joining me at Speak-to-Sell Bootcamp LIVE!
Register now for your seat in Las Vegas October 20-22, 2016.
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