I want to share a piece of the inner work that I do before every speaking event. I always arrive early, and I get into the room and get still. Of course, when you first get to the venue, there’s a lot of craziness. Where’s your PowerPoint? Where are the order forms? And all of […]

I’m not an expert in managing stage fright, but here’s my advice from my personal experience. When I start experiencing stage fright, it’s usually because I am focused on myself, how I’m going to do, if I’m prepared enough, how I look, will they like me, etc…. The minute I catch myself in that cycle, […]

If you want to have a lasting impact, you have to make sure that people have a clear understanding of what you uniquely do. In other words, what is the transformation that you provide that no one else does? The clearer you are about that, the faster people will flock to do business with you. […]

Not sure about an Irresistible Invitation but happy to talk about an Irresistible Offer! An Irresistible Offer is a special limited offer that you make to a prospective client AFTER you have established that there is a gap between where they are and where they want to be in regards to the specific transformation that […]

When people invest in themselves through you, they’re investing in the transformation or outcome they see possible for themselves, not the course materials, the e-book, the 8-hour workshop or the audio program. That’s why I say when you’re presenting your offer or describing your value, spend 90% of your time, focus, energy and words on […]

There are a lot of factors that work together to have real hunger show up in your prospective client. They include: Make sure you are communicating with your ideal client versus someone who is not Support your prospective client in acknowledging the gap between where they are versus where they want to be Once they […]