People often get really great at attracting and converting leads, but then don’t take enough time to contemplate if they will love delivering what they sold. For example, let’s say a coach gets up on stage and, and using our Speak-to-Sell formula, sells a $2,500 package of ten private sessions to 20 people in a […]

If you want to inspire on-the-spot action in your ideal clients without being salesy, you need to give them everything they need to be able to make a decision, yes or no. These 3 principles come directly from my Invisible Close Speak-to-Sell Formula™. 1. Focus on the outcome or transformation When clients invest, they want […]

When a host tells you that you can’t sell at an upcoming speaking event, you want to reframe the question to be certain that’s truly the case. You want to say, respectfully, “Okay. How about if I created a special offer for your people only?” If they start thinking about it, give them the details. […]

Research shows that we spend most of our day picking off easy or quick details, and not accomplishing the high-priority tasks or working on the bigger vision that’s going to move our business forward. That’s why I came up with the Sassy Power Hour. This is a focusing tool to support my Sassy Mastermind members […]

If you want people to stay to the end of your preview call, so that they hear all about your offer, you want to be sure to set the “hook.” The hook is an incentive that richly rewards their staying on the line. It also leaves your preview call on a high note, as it […]

For a recent ezine article, I spoke with entrepreneurs from different industries about their use of teleseminars and webinars. And I was so inspired by their answers, I decided to continue the conversation. I asked Cathy Fisher, who offers a webinar-based, online learning series for automotive engineers, what her business would be like if she […]