If we have the opportunity to speak where there is absolutely no selling or promoting allowed, how can we make money off that? Two words: COLLECT LEADS! I once heard a famous marketer say that he’d gladly pay a host 100% of the back of the room sales money to have the opportunity to collect […]

A lot of people ask me how they can justify the price of their soft offer. A soft offer is one where the service you are offering benefits the client in an area that does not have a direct financial return. You’re teaching about health or closet organization or howto improve relationships. People want help […]

How do I determine if the niche I’ve chosen is too big? One way to evaluate is ask yourself, “Does what I do compliment, but not compete, with the hosts of the stages and tele-seminars I’d like to speak to?” If you can niche yourself enough that your work is a great compliment but does […]

I’m a big believer in the power of tithing as taught by Edwene Gaines in The Four Spiritual Laws of Prosperity. In her model you tithe 10% of your income to those people, places or institutions who have fed you spiritually. They’ve inspired you, helped you to remember who you are. By giving in this […]

Too often, I see female speakers using gimmicks or fist-pounding or flashy techniques they’ve seen male speakers use. Somehow they got the idea that if they’re going to succeed on stage, they can’t do it being feminine. That’s just not so. There are huge advantages to being on stage with your femininity. Women being feminine […]

What’s the most important aspect when creating a freebie optin for my website? It has to be something they really crave! Don’t be fooled thinking that something has to be a lot of pages or even fancy for people to crave it. For example, I knew a consultant who helped college grads get into med […]