Whenever you’re designing a program, and this is especially true for a live event, the most important thing is for you to be clear on the promise of your event. The clearer you are on the promise, the easier it will be to fill the seats. Promise = Transformation The promise of your event is […]

Christy Asks: Hi Lisa, responding to your tweet feed where we could post a question to you. How do you find the “right” speaking engagements for your product? Not every one is really a good fit. I’ll tell you that this can take a little bit of trail and error, and my advice is to […]

You know that old saying: “perfect is the enemy of good.” I see that a lot with people who are afraid to launch a program or a live event until they have every detail of their content figured out. I’m all for pre-planning and structure, as you know, but don’t wait for perfection. Be willing […]

In your area of expertise, there are things that you are so good at, you don’t even know you’re doing anything special. They just come naturally to you. That’s what they call unconscious competence, and it’s your ticket to gold. If you can discover what those things are, and then systematize your process, you will […]

I’m a big believer in the power of tithing as taught by Edwene Gaines in The Four Spiritual Laws of Prosperity.   In her model, you tithe 10% of your income to those people, places or institutions whohave fed you spiritually. They’ve inspired you, helped you to remember who you are. By giving in this […]

Did you know that the biggest block for people who are out there trying to make big money doing what they love is that they don’t ask? Maybe you intend to serve your client by making an irresistible offer, or offering an upsell or a perfectly suited cross sell, but when the moment came you […]