The other day, my amazing copywriting director, Michele PW, shared something that really got me thinking. She told me that the tide has turned and that beauty has finally come into its own. The reason? Women. Ugly Used to Sell In the old days, copywriters, like Michele PW, who studied under the Dan Kennedy School […]

This tip is straight from my Speak-to-Sell Boot Camp. When you’re making an offer, you can make just one, say $997 for your Feng Shui package. Or, you can offer more than one package. But if you’re going to make multiple offers, keep these important tips in mind: 1. Be crystal clear. Multiple offers can […]

There’s just nothing better than when a third party—who has nothing to gain—shares from the heart about the benefits they got from your work. Whether it’s in written form or live at an event, a testimonial is social proof. It shows people that you have something great to teach. But too often in a live […]

Everyone has a process for how they do what they do. Whether they’re helping clients get healthy or doing their taxes or developing new products. Sure, it changes a bit, but if you sit down and think about it, you’ll find that you pretty much go through the same steps with each client. But most […]

When you give your prospects everything they need to make a decision on the spot about whether to move forward with your product or service — including offering an incentive to act right away — you’re doing an even greater service than you may realize. You’re helping your prospects step into their Great Me. I […]

This may be hard to believe, but just because a client invests in your product, program or service doesn’t necessarily mean they’ll actually show up for it. For instance, a really good friend of mine recently had 400 people registered for his event and only 220 actually came. That’s a big problem if you planned […]