Not long ago I was speaking with Mary Glorfield, who is the director of Speaker Development for Peak Potentials, a company started by T. Harv Eker. She said that when she’s looking to book someone for her stage, she always asks what their takeaway value is. In other words, what is the transformation or outcome […]

Recently I led a Day of Magic at my home, where clients come over and we mastermind their business all day. Masterminding is a process where a group of like-minded people get together and dedicate time to focus on each other’s businesses, one-by-one, forming a powerful collective brain to help each other strategize quantum leap […]

In an earlier blog I told you that teleseminars were the fastest way to grow your list. Today, I’m taking that further. Before you do your teleseminar, you want to give a free preview call. A preview call is loaded with content and is valuable in and of itself, and it also includes an invitation […]

You don’t have to take time off and spend a lot of money to create your information product. You don’t even have to finish creating it before you market it. In fact, the most effective products are actually built as they’re delivered through teleseminars. Think about it. Your product is going to be so much […]

When crafting Irresistible Offers so that people can say yes on the spot, one of the challenges that people run into is what to use as a bonus. Of course you have your main dish, which is the main program that you’re offering. Your bonus, which is like the super yummy side dish, is something […]

Okay, I admit it. I love teleseminars. And it’s not just because they’re incredibly lucrative — helping my business grow from $130,000 to multimillions in a few short years. There are actually many reasons why teleseminars should be part of your business plan. Here are three: 1. People can listen from anywhere at anytime. They […]