As you gear up for the new year, you may be looking to expand and bring on new members to your team. Of course, when you do so, you’re going to have to ask certain questions in order to discover which applicant is the best fit. It can be challenging to get the information you […]

Contributed by Eben Pagan Over the past 15 years, I’ve built more than a dozen online businesses, all of which used digital products (ebooks, DVDs, MP3s, online Membership Sites, etc.) to deliver my teaching. In the process of building these products, I’ve discovered a set of critical elements that must be done right in order to succeed. If […]

Are you “thinking about” taking some additional training or going to a particular event? You know it would be valuable, which is why you haven’t said no, but you haven’t said yes, yet, either. That’s an example of an “open loop.” An open loop is anything where you don’t have a date, you don’t have […]

So many times, people will say to me, “Oh, my God. I did a strategy session. I just made a sale.” I’ll say, “Great. Is it a pay in full or a payment plan?” “Well, I don’t know,” they’ll say. “They’re going to call me back once they get their tax refund.” That’s when I […]

In an earlier blog I showed you why pressure and pursuit don’t work on any level to enroll clients in your programs. But there’s still a little confusion out there about the difference between tension and pressure. And I still see people getting nervous and trying to tamp down the tension that is building in […]

Everything I teach, but particularly seeding, is designed to invite your ideal clients to step forward versus your chasing them down. Most of us would rather have our clients pursue us, but let’s look at what actually happens when they don’t and you feel as though you have to go after them. Imagine yourself in […]