If you want prospective clients to be hungry for your offer, you want to think about dinner yourself. That meal generally includes a main dish, a couple of side dishes and a dessert. Right? Well, apply all that to your Irresistible Offer when you’re structuring it, and you will have a delicious combination. Here’s what […]

You may have heard me extol the power of decisive action, but do you know why I encourage you to make on-the-spot decisions and inspire your prospective clients to do so as well? When we make a decision, our life opens up and moves forward. We get behind that new energy and great things begin […]

One of the questions that I’m often asked is, “Why is it so hard to sell my own services?” I can relate. I was raised in corporate sales, and I could go out there for Pfizer, for Hewlett-Packard, and offer their services all day long. I even won awards for doing so. But I’ll never […]

I know. It can feel daunting to offer your very first high-ticket mastermind, mentorship or coaching program. But if you feel inspired to do so, if you feel that inner calling to work with clients in a deep, lasting and meaningful way, you really shouldn’t let the disappointing results of others — or your own […]

Recently my eyes were opened to a really amazing way to generate leads that’s so simple and straightforward it’s often overlooked: sponsorship. Sponsorship means you support someone else’s live event with an investment and, in return, get some kind of access to their attendees. Obviously, to make it worth your while, you want to choose your […]

Over the years, I’ve noticed some intriguing differences in how men and women respond during presentations. One of these differences has to do with time. When you’re passionate about your subject and on a roll, it is really hard to stop talking. But when you’re presenting to women, you want to stop, because ending even […]