For anyone in a distracted and competitive environment, the real issue is not how you see the world. The real question is… how does the world see you?

My dear friend Sally Hogshead is our guest on today’s episode, and Sally created the Fascination Advantage®, the first personality assessment that measures how others perceive you!

After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but How the World Sees You. Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller!

Working with companies such as Nike, Aflac, Godiva, Jägermeister, Avon, and the Wall Street Journal, Sally creates and leads global marketing campaigns, and also teaches companies how to use their brand personality to fascinate in social media and customer experience.

Today, Sally teaches us how to instantly persuade and captivate in a world with a 9 second attention span, using your own unique competitive advantages – including how to captivate customers and close the sale. As the only speaker and author on the topic of fascination, Sally has developed a scientifically-based system of influence, based on the brain’s hardwired patterns. This is for any goal that requires powerful communication— from selling insurance to motivating employees. Take a listen and give us a review if you like what you hear!

Key Topics from this Episode:

• Hear Sally’s heartwrenching yet deeply inspiring story of how she was set on the path of helping people identify their best self
• Expressing your truest self is your ultimate competitive advantage – Sally believes the greatest value you can add is to become more of yourself
• There are certain ways that you are most likely to contribute to other people – the ways in which you are most likely to have people listen to you, respect you, buy from you, engage with you, fall in love with you, champion you – but if you don’t know what those are and you don’t know how to articulate it, then who you are at your best can’t really rise to your ultimate potential
• It doesn’t matter if you have the best message or the best product if nobody notices or cares – you have to clearly identify and articulate your best qualities so you can be seen as intensely valuable
• Sally has tested over 600,000 individuals and discovered and interesting trend in how women want to be communicated to – listen to the episode to hear the key that she found! (Hint: There isn’t one right way to sell. It’s really a function of one specific thing!)
• Sally explains the physiology behind what happens to your mouth during a sale, and why it’s so important to be confident and authentic!
• The high performers among Sally’s test group of 600,000+ people (around 70% of whom were women) all had a specific communication specialty – they are delivering a specific benefit! When people buy from you, they aren’t buying because you’re balanced – they’re buying because you’re extraordinary in some way!
• How do you sell to somebody whose brain is wired differently? Sally explains how the different Fascination types interact and how to best position yourself! (When selling to women, instead of focusing on your strengths, highlight your differences!)
• Women don’t want to be fascinated, women want to be fascinating – find out what this means by listening to the episode! (Why this is important… Women were willing to pay more to be fascinating than they pay for food and clothes combined!)

Free Gift from this Episode:

• Seed and Grow Rich
• Contact one of our Best Next Move Experts HERE
• As a free gift, guest Sally Hogshead would like to offer Lisa’s audience a FREE Code “SASSY” to take the Fascination Assessment!

How to Take the Assessment:
Fascination Advantage Assessment How to Take The Assessment:
+ + THE FASCINATION ADVANTAGE + + 

Most personality assessments tell you how you see the world.
Only one measures how the world sees you.

Here is your private code to find out how the world sees you:
—-> 1. Go to HowToFascinate.com/YOU
—-> 2. For the access code, enter SASSY

The Fascination Advantage is the first marketing-based personality assessment. Answer just 28 questions, and you’ll find out how others perceive you. Created by Sally Hogshead, and based on results of 600,000 participants, this test will reveal the very best of how the world sees you.

Grab the transcript for this episode here.