Testimonials are great for granting credibility to you as an expert.

The problem is that they are all about you, so while they deliver wonderful proof about your work, they leave the prospective client who is reading them out of the equation.

That’s why I’ve brought Gorana Angert, a multi-talented writer, director, business strategist, onto the podcast.

She’s helping entrepreneurs work with clients to get their success stories.

Case studies enable your prospects to understand exactly what they’re going through and the BEST way to get your ideal clients excited to invest with you.

Believe me; this is KEY to building rapport and increasing your sales conversion. Enjoy!

Resources

• Grab Gorona’s Money Making Testimonials Checklist

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