Have you ever wondered if you should discount your prices? Should you give a discount to people you know or to previous clients? This can be a tough question for mission-driven entrepreneurs. We are so happy to help others that we would give away our content if we could! But if you don’t value what you do and the cost of your services, will others? Lowering prices does not necessarily mean that you will receive more volume in sales. On this episode of Boost Your Sales and Lifestyle we will explore the question of whether you should discount your prices to further help prospective clients. Listen to this great episode to hear how I answer this question.
Episode Highlights
- [1:34] I answer a fantastic question from a Facebook Live comment
- [3:35] It’s not your pricing that has them unsure!
- [8:22] Create intimacy and access and one system
- [14:33] Make the intangible tangible
Resources
- Irresistible Offer Blueprint
- Speak To Sell Live Grow Your Business Bootcamp
- Catch my Facebook Live Show every Wednesday at 4 pm PT / 7 pm ET right here
Should you discount your prices?
This question is so hard for us mission-driven entrepreneurs. We love what we do and would love to help everyone that needs it. But the problem really is not about money. What the future clients are really unsure of is exactly how you can help them. They are not connecting their future to the cost of not working with you. They are not connected to the cost of not using your services. These future clients don’t yet realize that working with you will be life changing! Listen to this episode of Boost Your Sales and Lifestyle to hear how to communicate to your future clients the importance of what you can do for them.
Connect your future clients to their transformation
You may think that by lowering your prices may bring about more sales volume, but this just isn’t the case. Lowering your price point does not equal someone becoming more sure about your service. People are willing to pay for services that they value. Think to yourself, what if the person you are trying to help didn’t get the help they needed? When a person is truly connected they will understand the transformation that you can bring about. The best way for you to get clients to understand the value you can provide is by connecting them to the transformation. Listen to this episode to learn how to connect your future clients to their future transformation.
What is your unique branded service?
What is your offer? Have you thought of ways to replicate that offer at multiple price points? One solution to a pricing problem can be to offer the same system at different levels of intimacy and access. There are various ways to go about achieving this. I have one unique branded service that I provide at differing levels of intimacy and access. Listen to this episode to hear how I offer my own unique services at different price points that range from free all the way up to $23,000 a day! After listening to this episode you will understand how to offer your services to include different levels of intimacy and access so that you can serve more clients.
What happens when someone you know would like a discount?
When someone you know or a previous client comes to you looking for a discount on your services this can be uncomfortable if you are not prepared. They are looking to spend a certain amount of money, but you do not need to devalue your incredible service. Finding alternative solutions is key. You want to help as many people as you can so finding a way to offer different levels of intimacy and access can be a great way to vary the cost of your services. Listen to this episode to hear all of the fabulous tips I have for you to learn how to offer different price points for the same unique branded service.
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