Contributed by Milana Leshinsky & Rich German
There are many marketing strategies to get clients and put people into your programs. But if you’re tired of getting little to no results, one strategy can give you a client-getting “shortcut” you’ll love.
In fact, the super-successful business leaders in the coaching, speaking, and training niches all use one primary method to break through the six- and seven-figure ceilings. It’s called Joint Venture partnerships (JVs).
JVs can take many forms, as you’ll see below, but in short, it’s when entrepreneurs with complementary strengths put their heads together to support a project.
If that project is yours, your JV partner typically gets a nice affiliate commission, while you get the partner’s endorsement to his or her list (and the transfer of trust and rapport) that can dramatically boost sales for your programs.
Here are those five proven ways that JVs can help you get more clients than you know what to do with and fill your programs fast:
- Get Interviewed
Why did everyone want to get on the Oprah show back in the day? It’s because a good interview with Oprah pretty much guaranteed stardom and an audience of your own. And she didn’t even require you to mail to your own list to get on her show 🙂 Seriously, there are many different formats of “shows” out there, such as, podcasts, radio shows, TV shows, and blogs. And all of those hosts need a never-ending supply of guests. So if you can let them know that you are available for a scheduled or last-minute interview, they will have you on the shortlist of people to call.
- The Teleclass Model
This can generate success the fastest. Simply have a JV partner promote a teleclass or webinar that you are holding. Their list will show up with some trust (thanks to the partner referral) and be eager to hear what you have to say. You can then give an awesome presentation with an irresistible call to action toward the end. Try to do these every month, and they’ll likely keep your business healthy and profitable.
- The Automated Webinar
This newer format is gaining popularity quickly. The reason that automated webinars work so well is that you are putting forth your best presentation (because it’s recorded) in front of awesome people (because they are JV referrals) at the time that’s best for them (because people can select when to attend). We sell products and programs this way, and some of our peers are making millions with this method.
- The Telesummit
This is like being a rock star at Lollapalooza. You get in front of a crowd of tens or hundreds of thousands of fans of your topic and give them what they want! The benefit is the mass exposure. The way to really make these work is to have an incredibly attractive title and an offer (typically something free to get all those people on your list) that the audience will find irresistible.
- The Launch
Want to make six or seven figures in a week? The launch model can generate a flash flood of money into your business. It’s basically like dozens or even hundreds of coordinated JVs happening at the same time with leaderboards and prizes. It takes a lot of planning, but when you do it right, you’re financially set for the whole year.
There are many other ways to benefit from JVs. So pick a favorite from the five methods above, or find another way to persuade a partner with a responsive mailing list to promote you.
If you’d like to learn more about the importance and power of this strategy, this week’s podcast is a deep dive on how to leverage and maximize the power of Joint Venture partnerships in your business. Download the episode where Lisa interviews Rich German from JV Insider Circle now!
ABOUT THE AUTHORS:
Milana Leshinsky along with her business partner Rich German created the JV Insider Circle, the world’s leading joint venture community for coaches, authors, speakers, and experts. To discover more tips and strategies on how to grow your business using joint venture partnerships, check out their latest free resource ‘Hottest Places to Find Partners’