Even if you’re working all the time, when you serve clients one-on-one, you’re probably going to max out at around $80,000 a year, and you won’t be able to touch as many people with your expertise as you want to and know you should.
If you want to break into the six figures or even pop into a seven-figure business and work with highly motivated clients and expand your reach, you really need to leverage your expertise with a group program at a high-ticket rate.
When I say “high-ticket” I mean a sale that is more than $2,000. This can be an initial sale with someone who has never heard your name before or an upsell with an existing client.
Your high-ticket program gives clients the opportunity to step up and say YES to their own transformation. When people make a big investment in themselves, they’re that much more committed — which makes them much more likely to get results.
So, how do you set yourself up so that you have the confidence to make a high-ticket Irresistible offer and your prospective clients have confidence in your work? Here are 3 ways:
1. Articulate the Transformation that You Uniquely Provide (AKA Your Offer)
Your first step is to identify the unique transformation that you provide to your clients, and then articulate it, using their words about the upleveling and outcomes they’re experiencing–and that your prospective clients want–in their lives.
Use their words, not yours, and not what I call “marketing speak.” So rather than saying, “Reduce your mortgage rate by 23 percent over the next twelve months,” you would say, “Lower your house payment and have more money for the things you love to do.”
2. Identify the System You Use to Get Results
In the beginning, people usually help clients intuitively on a one-to-one basis, but over time they notice that they tend to ask the same questions and do things in a similar order with most of them. They have a natural method.
In fact when I first joined a high-level mastermind group, my income shot from $130,000 to $2.2 million in only 10 months. We doubled that again the very next year. Thus today’s exciting Inc500 announcement!
Your UBS outlines your proven road map for getting clients from A to Z. This gives you the confidence to offer what you do to a group, and it also gives your buyers confidence in you, because they see that you’re not just winging it, you’ve got a method that works.
3. Design, Package & Price Your High-Ticket Program
The secret sauce for designing, packaging and pricing your high-ticket program is having the mindset that it’s not about you. In fact, that’s my mantra: It’s not about me.
It’s about the value that your prospective clients place on themselves, their business, their relationship, retirement, and the outcome they ultimately seek in those and other areas. It’s about them choosing to give this gift to themselves. It’s not about you and your value.
When it’s not about you, you make your offer with more confidence and less fear of rejection. You also have a better chance of being “committed but not attached.”
That means you’re committed to their making a decision yes or no. But you’re not attached to what that decision is.
That’s a quality that makes you even more attractive to your ideal, high-ticket clients, and when you really embody it, it tends to foster trust.
If you’d like for me to walk you through each of these steps and much, much more, join me at my new live training event, Impact & Influence, October 18-20 in San Diego, CA. I can’t think of a single other thing you could do to increase your confidence, income and impact in the world, all at the same time!
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