[Nail Your Offer Nugget] 20+ years of content? I gotchu!

Call me a broken record, but I’m convinced that the #1 thing you can do to make a difference in the world and really help the people you were put here to serve is to have clarity on your offer.

That includes being able to clearly communicate what you do in a way that your ideal client really gets it.

And…

Having it packaged in a way that makes it an easy yes to the person who needs your help.

All this together makes what I call an Irresistible Offer.

But what do you do if you have 20 years of experience and mountains of great content to choose from?

How do you choose what to talk about on a podcast interview or if you’re asked to speak for an hour?

Believe it or not, it is possible to organize all of that brilliance in a way that serves you and your ideal client’s journey on your campus.

Yes, there is a system to help you create YOUR system. And once you adopt it, it makes all of the choices you make in your business SOOOO much easier.

Plus, you finally have the chance to get “known for” something, versus continuing to be a best kept secret because you’re changing the way you “decorate the door” every time you speak.

Let’s start this year strong together, shall we?