Inspiring Women Clients to Say YES

Podcast ,

E10-lisasasevichSome of you may have realized that there’s still an expert who, in the context of How to Sell to Women, we would be crazy not to include in this season’s training!

And guess who it is? That’s right… me! Lisa Sasevich!

I taught women how to understand men for over 6 years – which required being able to connect with and attract women first-hand, and encourage them to say YES and move into action. I would have rooms full of women for our Understand Men 101 courses, and 60% of the room would sign up for our weekend workshop – and then I would leave and think about the women who didn’t register. What did I need to do or say differently? How can we give our potential women clients what they need to really see the possibility of what we represent so they can step forward and say YES and have that experience of transforming their life?

I’ve also built a multi-million dollar company teaching heart-centered entrepreneurs how to sell without being salesy, and over 50% of our year-long Sassy Mastermind members are women. So let’s cap off this season with MY training on how to sell to women!

If you enjoyed the first season, we would love if you gave us a review in iTunes! Can’t wait to have you back next season 🙂

Key Topics from this Episode:

Attracting women clients:

#1 – Ditch the façade.
Be as genuine and authentic as you possibly can – women can tell the difference between true authenticity and fake authenticity.

To access your authenticity, call out whatever you are seeing or feeling in the room, either live or virtual. Say what’s there, acknowledge the elephant in the room. (Listen to my example!) They will feel known by you, and can connect instantly.

Speak for free with a structured Signature Talk that you can use to go out and share some great content and present an Irresistible Offer so they can work with you further.

Women love to see you and feel you out, and there’s nothing like live speaking to allow them that opportunity to really get to know you.

#2 – Don’t be afraid to share your process to be better.
Whatever process you are personally going through to be a better person or better company, women can relate to you better if they can see what you have overcome or what you’re currently struggling with to get the results that you have in your area of expertise.

You have to share your process for women to understand you’ve been through it. Let them take a peek behind the scenes so they can see and feel your “human-ness.”

Inspiring women clients to say YES:

#3 – Instill confidence in your clients.
Structure your talk to give them everything they need to make a decision.

There needs to be a process where they acknowledge that there is a gap between where they are now and where they want to be. In the signature talk formula, we use tools like seeding and case studies. In a 1-1 conversation, ask specific questions that reveal the gap.

After they acknowledge the gap, they have to have the confidence that your product or offer is something that they can implement. Reiterate how far they have already come so they can see the possibility and bolster their confidence that they can succeed with you.

#4 – Take time to understand the woman client.
They need to feel understood before they will take anyone’s advice or coaching.

Do things to display that you understand.
Position yourself and your audience.
To position yourself, create your credibility and show vulnerability.
To position your audience, use the phrases “This is for you if…” or “You are in the right place if…”
Fill in two or three bullet points that describe the pain or the dreams of your Ideal Client in their words.

For example: “You are in the right place if you are tired of recreating the wheel.” “You are in the right place if people love you but they don’t buy from you.”

Using their words shows them that you understand how they feel. Listen to your Ideal Clients – how do they describe their pain or dreams? Use their exact words!

#5 – Women love to shop!
When you are making your Irresistible Offer, include different elements so women can shop.

Have a couple choices – Offer the same items, just with added features at a higher price (more intimacy, access or coaching).

Use bonuses, discounts and limiters! Nobody is exempt from an Irresistible Offer.

Even large stores like Niemann Marcus or Nordstrom use sales and discounts to bring in more buyers – don’t forget that in your business!

Free Gift from this Episode:

Grab the transcript for this episode here.