I see this all the time…people plan to spend an hour creating a new bonus and, the next thing they know, it’s four days later, and they’re still working on the copy, the layout, the title. You get the picture…. They’re agonizing over this thing that they wanted to do quickly.

At that point, they may want to throw up their hands and forget the whole thing, but that’s not an option, because a hot bonus is vital to your Irresistible Offer.

So what’s the alternative?

When my clients need a new bonus, I advise them to look first at their existing course, teachings, or service offering because, most of the time, their best bonus is hiding in there. It might be a bullet point in a presentation, a value added service you provide or a subset of a larger discussion that actually deserves to be highlighted and seen. But, instead, it’s tucked away and it’s not being recognized for its full awesomeness.

So by pulling that material out of your main course and turning it into a bonus, you will actually enhance the learning experience of your clients, because they will value the material more, recognize it and use it.

Therefore, not only are you saving the time and effort of creating and testing a brand-new bonus, as well as doing what’s best for your students, but you’re also giving due honor to your material, which wasn’t making its fullest contribution.

So the question is, how do you create this win-win-win? How do you determine if the material you’re eyeing for a bonus is a good candidate for the job? Here is my three-step process:

​[bctt tweet=”Don’t agonize over your bonus, look at your program to find the hidden gem.”]

Step 1. Your course would still be complete. You want to make sure that after you pull out material to create a bonus, that your course would still deliver what you promised. For instance, in our Speak-to-Sell Virtual Bootcamp, we used to teach how to get booked under the fifth module on “Maximizing Every Opportunity.” This is a valuable topic, but, without it, our Speak-to-Sell course still teaches everything you need to know about creating a Signature Talk and Irresistible Offer. Also, the getting booked material was just a one-bullet item that wasn’t getting the attention it deserved, so we pulled it out and beefed it up to make it a full training. Now it’s called our Get Booked Toolkit, and it’s a really hot bonus for Speak-to-Sell.

Step 2. It solves a real problem. People buying the main dish offer have the need and the problem that the bonus would be solving. Also, people would have been willing to pay for the bonus. All of the bonuses that you include in your offer should be valuable in their own right. Fluff has no place in your Irresistible Offer!

Step 3. It’s got sizzle. Using the material as a bonus would make your offer pop and be even more irresistible. For instance, people race to the back of the room to be among the first X who get our Get Booked Toolkit.

This really is a million-dollar tip, because a hot, valuable bonus can easily be the difference between somebody buying your Offer or not.