As I said in a recent article, there’s something really magical that happens when two entrepreneurs with complementary strengths come together to create something bigger than what each could do individually.

Here are just a few of the many benefits of creating the right affiliate or Joint Venture partnership for you:

You don’t have to go it alone. It’s a beautiful feeling when somebody else is holding the torch with you on a project. You get to strike in a new direction, while taking advantage of your partnership’s collective brain.

You can expand your expertise. If you have expertise in doing telesummits and your partner knows how to work with video, together you could do a really cool video summit, while learning a new skill that you will have forever.

Uplevel your visibility. Creating partnerships is a great way to become known in another person’s world, where you may not have been visible before.

Social proof. Partnerships give you extra credibility in your partner’s world, and vice versa.

And, finally, if done well, they’re a way to make great money and grow your list, while having tons of fun.