When pricing their mastermind, mentorship or group coaching program, many people put the cart before the horse by trying to figure out what the market will bear.

Instead of pricing your program, or any service you provide, based on the market, look at the value of what provide.

To help you figure out what that value is, follow my process below:

1. Identify one of your success stories, a client who’s gotten great results from your work. If you have no clients yet, pick someone you’ve helped with your unique gift.

2. Write down all of the results that client got from working with you. Did she lose 70 pounds with your nutrition program? Double her income? Have better relationships with her children?

3. Now, list the transformations that happened for that client as a result of those results. If your client lost 70 pounds, did her marriage improve because she felt better about herself? Did she get a raise at work because her self-confidence and energy were higher? What are those transformations worth to her?

4. Now, imagine what the cost would have been to that client had she not accepted your offer. In most cases this is where the true value of your offer is revealed. For instance, I would look at the countless hours a client could have spent on trial and error, allowing precious time to roll by while struggling to secure clients and make money.

Now that you know the true value of your high-ticket program, you can start filling it. To learn the very best way to do that, check out Event Profit Secrets.