The following tip could mean the difference between being a sought-after speaker or someone who has a difficult time getting gigs.

When you speak, you’re often going to be on another speaker’s stage. Those speakers are looking for people who complement what they do, not compete with it.

For example, let’s say you cast a wide net. You teach people how to market on the Internet and through the mail and write their ezine and speak from the stage and sell one-on-one.

If you go out there with that market-your-business-everywhere-plan, while there will be stages happy to have you, your teaching is more likely to overlap with the host speaker — and you won’t get the gig.

However, if your talk is more specific, like mine — How to Boost Sales Using Irresistible Offers — you’ll be invited onto more stages, because you’ll be viewed as a complement to what they’re teaching, rather than competition.

The same applies to soft offers as well. The more niched you are, the more gigs you can get. For example, teaching how to communicate with your rebellious teen vs just how to communicate.

You can still teach your A-Z plan in other settings, such as your mastermind, but when you’re putting together your Signature Talk, think specific.