What if I could give you access to the roadmap that would literally lead you to financial freedom and all you had to do was get in your car and merge onto the highway? Would you believe it? Would you be jumping at the chance to peek at the map?
Well, I’ll tell you that such a map DOES indeed exist and I’ll share how one entrepreneur used it to drive her business earnings to $4 million in five years.
Dr. Venus, founder of the Black Women’s Millionaires Movement, has been a long-time student of mine. She recently told me that, of all the resources she’s received from our work together, one teaching stands out as the most important in her entrepreneurial toolbox. This tool is the roadmap, I call Tic-Tac-Dough, and you too can learn how to use it to up your business game during my upcoming Event Profit Secrets 2.0 training.
“Tic-Tac-Dough tells you what to say during events, where to plug it in the schedule, when to make your offer, where to put your speakers on the agenda. It’s like a roadmap to money,” explained Dr. Venus. “I don’t ever have to force a sale. I just need to lay out an offer that shows the value and let the formula and Lisa’s structure do its work.”
With Tic-Tac-Dough, the potential exists for any business owner to add zeros to their business earnings. In fact, some students report making quantum leaps in their businesses, and going from 50K or 100K to finally breaking 7-figures. Simply put it’s a plug-in-play one-page document that helps plan every aspect of an event to ensure that profits and the attendee experience are maximized. It sets you up to leave your attendees hungry for the programs you offer. It sets the path that leads them to enrolling in your high-end mentorship, mastermind, coaching, or certification programs.
“I know people who’ve gone into debt doing events. But with Tic-Tac-Dough, you see that the event pays for itself. You’re given everything you need to fill the event, pick the speakers, and make the offer. It’s a whole methodology for pre- and post-event strategies and everything in between that totally demystifies the process so you don’t go into debt to make money.”
And results speak for themselves. With the high ticket clients she gains at live events, Dr. Venus supports her lifestyle and business for an entire year. She primarily focuses on such events and her business has grown dramatically since she made the leap from her former life as a tenured professor into a full blown entrepreneur.
“When I first started, I was so scared. I wanted it to work so I was trying to do it right. Trying to do it right made me stiffer which made me more scared,” Dr. V says. “When I used the Tic-Tac-Dough structure, I realized it would hold me, it would carry me, and it gave me the room to be myself.”
This personalization is how Dr. V discovered the key to successfully utilizing Tic-Tac-Dough. While it is a proven structure that lays out step-by-step resources for you to plan your events and get butts-in-seats (this is a real industry term called BIS for short, can you believe that!?), what makes this template incredible is that it can be personalized for any service or transformational content you are offering your specific clientele.
“I am myself at my events. I cry, I curse, I pray, and sometimes all in the same breath. My people get it because the structure allows me to be self-expressed without having to worry about making a powerful offer. That’s the thing. The structure gives you freedom. It doesn’t constrain you. There’s a lot of room for creativity and I would encourage people to have fun with it.”
At her live events she isn’t selling her content. She’s offering more intimate and deeper access to herself and her work. The best way to communicate to the audience what it’s like to work with her is the authenticity she’s able to share from the stage, due in part to Tic-Tac-Dough’s flexible structure. Ultimately, it allows the confidence to make a high-ticket offer.
Dr. V does offer some words of advice on how to let go and trust yourself around such customization. “You have to be willing to try and use your own expressions inside of the structure. You have to tell the structure how to breathe versus the structure telling you how to breathe.”
The neat thing is that once you’ve mastered using Tic-Tac-Dough for your event planning, it becomes a living, breathing historical record and serves as a guide to tweaking and continually improving your future events. You can look back at each event you structure and review the outcomes to learn what works and what doesn’t with your particular audience.
“I’ve tweaked it. I’ve changed it. I’ve done my own thing but I’ve mastered it so that it sounds like me, speaks to my audience. I put my content into her structure and that’s about as good as it gets.”
Can you imagine hosting live events as a means of totally supporting yourself for an entire year? Can you see yourself connecting more deeply with your clients, spreading your message and good works further, and living the life you dream of? If so, I invite you to join my upcoming Income Accelerator Online Workshop. I’d love to show you what’s possible when you stand in your authenticity and feel confident making your irresistible offer.
