The Process Can Be the Results

Sometimes, as heart-centered entrepreneurs, we can become overly invested in the results of our clients.

We may take it on as our responsibility when a client isn’t doing the work and, therefore, isn’t getting results.

Or we may feel disappointed when a client doesn’t get the results that we expected for them, when they’re perfectly happy with the results that they did get.

Here’s the thing, sometimes, for the client, the process is the result.

You may not understand why someone would invest in an expensive training and then not be like a dog on a pant to make that investment back.

But if your client is happy with the process being the result, it’s not anyone’s place to say that’s not a valid breakthrough.

Maybe the breakthrough for them was getting on the plane and coming to the event or retreat, whether they did anything with what they learned or not. The client is the only one who can say if it was worth their time and money.

Your job is to lay out the buffet, to deliver everything that you promised. That’s it.

And one thing you don’t promise – you can’t promise – is results.

Those are determined by how your client decides to consume what you lay out.

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