Over the years, I’ve noticed some intriguing differences in how men and women respond during presentations.

One of these differences has to do with time.

When you’re passionate about your subject and on a roll, it is really hard to stop talking.

But when you’re presenting to women, you want to stop, because ending even two minutes early can pay off in a big way.

I’ve noticed that if an event is supposed to end at 9:00 pm, and you end at 9:02 pm, the women in your audience will be perched in their chairs, with their purses collected, ready to dash out the door.

But if you end at 8:58 pm, they are still relaxed and will stay and shop at your store. Seriously, I’ve seen this phenomenon, again and again.

Sometimes women will even hang around for 20 or 30 minutes, giving you the opportunity to make sales you would have lost if you’d run even two minutes late.

For more tips on how to honor, serve and inspire women to say YES, check out my How to Sell to Women virtual training Feb. 6.