Speakers, including some big names, have asked me to watch the last 15 minutes of their talk to see what they’re doing wrong with their “close.”

But I don’t even have to look at their tape to give them the most crucial advice.

If they think the close only happens in the last 15 minutes, then that’s where they’ve gone wrong.

In our Speak-to-Sell Signature Talk formula, the sales job actually gets done a lot earlier than that, and it’s holistic, so it doesn’t feel salesy.

How do you accomplish that?

You “reverse engineer” your talk.

That means, you start with the offer that you’re going to make, and then go back to the beginning and create the rest of your talk — the intro, the body, and the transition — so that everything you say and do leads right to making that offer so smoothly that it feels like the obvious solution to everything you’ve been saying in your talk.

Not only that, but if you follow our simple formula, they’re hungry for the offer and feel served when you finally show them how they can get their hands on it.

If that sounds great to you, and you want to learn how to create that kind of hunger in your audience for your offer, all without being salesy, check out Speak-to-Sell Bootcamp.