A lot of people will tell you that it’s difficult these days to fill events, but that just doesn’t have to be the case.

To easily fill your large or small event with ideal, action-taking clients, you need to make sure that you have a clear and distinct promise that is evident in the title of your event.

The promise is the transformation that the attendees are going to receive. It’s how their life or business will be transformed by attending your event.

The clearer your promise, the easier it will be to fill the seats.

For instance, if you’re a woman who’s struggling with midlife hormonal shifts, and you see an event, like Karen Leggett’s, called The Art of Balancing Hormones, you’re going to say, Hey, that’s exactly what I need. Sign me up.

Monetize Your Mission was the very first event I ever did. Its promise is clear. You want to monetize the mission that you’re on? Go to the event. Our bestselling event, which has more than 2,300 graduates all over the world, is Speak-to-Sell Bootcamp. You want to speak and sell, where should you go? Lisa Sasevich.

When the promise isn’t evident in the title, it’s much harder to fill the room. If people can’t tell from a glance what they’re going to get, it becomes a slog for you to explain it.

I used to teach a class for another company called The Amazing Development of Men. The title doesn’t tell you what you’re actually going to get, so I spent a lot of time explaining the promise, until I finally got the brainstorm to change the name to “Understand Men 101.” When we did that, we went from introductory classes of 4, 8 or 20 people to 50, 100 and 200 people—just by adjusting the event promise. Again, that worked because the outcome of finally understanding men was obvious—and irresistible—to the people who wanted that result.

Extend the Magic
Now, once you get your ideal clients in the room, you continue the magic of this simple idea by having an equally clear and distinct promise for your upsell—whatever it is that you are offering attendees to continue and deepen their work with you.

So, if that’s your high-ticket mentorship or mastermind group program, it needs to have a clear and evident promise as well.

As you can see, this is a concept that can serve you many times over. In fact, it’s part of the secret sauce that, for me, has generated more than $20 million in sales and allowed me to work from home with the most amazing clients, touching people all over the world.

If you’d like to learn more about the ingredients of this secret sauce and have me show you exactly how to get not just to the promise of your event but the promise of your mastermind, you’ve got to attend Event Profit Secrets. We’ll show you how to create an experience that your clients will not want to end, so they’ll stay with you in your group program for 3, 6, 9, or 12 months after your event.