People often ask me, “Lisa, how do I get the price out of my mouth? It’s sometimes hard for me to believe that I’m worth that much money.”

Whether you’re speaking from the stage or one-on-one, here are two simple mindset shifts that can make all the difference.

1. It’s an investment.
Don’t refer to or even think of the cost of your product or service as a price. It’s an investment. And it’s not even an investment in you. You’re inviting them to make an investment in themselves.

Thinking of it that way keeps the focus on them, where it belongs, and away from any self-doubt.

[bctt tweet=”Say Your Price With Pride!”]

2. They’re buying an outcome.
They’re not buying a five-part teleseries or an ebook or even a VIP day with you. They’re buying an outcome, a transformation that they are hungering for.

They’re investing in a transformation that would help close the gap between where they are and where they want to be. And you’re offering to be the vehicle for that.

What would you pay for the solution to your biggest problem?

A lot, I imagine.

And so would they.

So the next time you’re asked to state the investment of working with you, don’t choke on the words! Instead, say it with pride.

If you’d like to learn how to craft a Signature Talk that you’ll LOVE and an Irresistible Offer that sells, check out our LIVE Speak-to-Sell Bootcamp.