One of the components I teach with my Invisible Close method is how to create your all-important “Signature Talk”.

Having a persuasive and compelling talk is SO important, and will determine your success… big time.  You don’t need 4, 5 or 12 different talks.  One really strong talk will make all the difference.  So focus in on that one talk and make sure it does the job right!

I was recently explaining to one of my coaching classes that a Signature Talk is never really finished; there is always room for improvement.  For as long as I’ve been speaking, I am still writing and rewriting, constantly looking for new ways to improve my conversion rates.

In fact, whenever I give a talk, I always sit down right afterwards (even when I don’t feel like it!) to take time to review and reflect. After I’ve talked to and registered all the attendees and have that quiet space, I still look through slides or my notes again.  I reflect on any of the parts that just didn’t feel quite like they flowed as well as I wanted.  Then, I take notes on things that I wished I’d said but I didn’t.  I also take notice of things I felt the crowd really needed to hear about a little more. This helps for me to be in tune the next round, and it makes my talk better every time.

Take a look at your Signature Talks.  Think about this:  What tweaks can you make to improve your conversion rates?