Yep. Most people don’t know this, but I met the now famous online marketing mentor, Jeff Walker, in Palm Springs… and it had nothing to do with business. We made a very intimate connection that has lasted to this day.

It was 2010, and I felt I had a lot of big decisions to make. My marriage was strained, my business was growing fast, and it was time to make the next level of investment if I wanted to grow. Overall, I just felt like I needed to step out of life into an environment that would let me reflect on all of this and help me get clarity. So I enrolled in Tony Robbin’s Date with Destiny week-long training intensive.

Being a person who goes all in, I paid a little extra for the VIP package. It got me seated closer to the stage, which I knew I needed to stay engaged. As it turned out, on the first day, they asked us to pick a buddy. Through the group, I saw a tall, thin guy with gray hair and a friendly face waiving my way. I smiled and gave him a thumbs up through the crowd and thought to myself, “He looks familiar.”

They gave us a chance to introduce ourselves to our new buddy, and low and behold, it was Jeff Walker. Would I really be able to share my personal thoughts and feelings all week with one of those online marketing dudes?

My concerns about relating to Jeff couldn’t have been less warranted. As the days passed and we shared about everything from our passion projects to our outdoor interests (of which Jeff has a lot!), our visions for our families, businesses, and missions in the world. It happened. I feel in love with Jeff Walker. And the amazing part, it wasn’t until we shared sushi on the very last day that we talked about the technicalities of our businesses for the first time.

Jeff was a fantastic listener, shared generously all week, and brought me much needed insight from being 10 years ahead of me in marriage, parenting, and business. It was a few years later that I had the opportunity to swap some coaching with Jeff. I helped him with our 3-day Event Profit Secrets Model, and Jeff walked me through how his Product Launch Formula works.

Jeff took action right away and as he would say, “Crushed it” at his live event, serving hundreds and making millions. I’m embarrassed to say that I wasn’t as fast on the uptake. I was so comfortable with our proven teleseminar and webinar launch system that I hesitated to follow his 3-part video launch system, Product Launch Formula (aka PLF).

And then, last year, I thought to myself……what if I pour my proven Speak-to-Sell Signature Talk into the PLF structure and use that for our big launch of the year. I mean, I’d been testing my talk for 6 years, the stories were great, people got it, and it was inspiring my ideal clients to take action.

So I went through PLF, followed Jeff’s amazingly simple structure, and to my own surprise and delight, we did our first online million dollar launch of our Speak-to-Sell program! It felt SO good to serve over 1,000 entrepreneurs from all over the world with our work. And this finally happened because I followed Jeff’s system!

So now I’m in love with Jeff Walker for two reasons: he’s a genuine, caring, passionate person, and his Product Launch Formula transformed our business. Nuff said 😉