My passion is helping experts who are making a difference get their message out, and, of course, making a difference is what I do as well.

A few years ago, I started experimenting with using my reach to make an additional difference in the world.

During my live events, I now offer our hundreds of attendees the opportunity to contribute to a beneficiary that my company sources and checks out.

In 2013, we donated more than $200,000 to three worthy groups: Just Like My Child, COTS and Fresh Start.

This is wonderful for the organizations, of course, but also for the attendees and my company as well.

I’ve noticed that when attendees start opening up and giving, they actually receive their learning from me on a deeper level.

And through my association with the beneficiaries, I’ve also been blessed with amazing opportunities and sales many times over what we have given.

Making a difference in this way is one of the awesome things about being an entrepreneur and having your own business. You can do so much more than meets the eye.