Risks come in all shapes and sizes. Some involve large investments in yourself, but others are about taking the risk that someone might say no.

For instance, an early product I did with Ali Brown several years ago never would have happened if I’d been afraid to leave my comfort zone, which, in this case, was, literally, my bed.

I was planning to do a teleseminar about speaking authentically from the stage, and I read in Ali’s ezine about the big boy, old-school strategies that just don’t fit anymore.

That really resonated with me, and the next morning, I sat bolt upright at 5 a.m. with an inspired idea.

I had Ali’s email address because she had been my student in the Understanding Men course I taught, so I sent her an email, telling her, “You know, I’m about to do this teleseminar, and I saw your ezine, and I don’t know why, but I think we’re supposed to do it together.”

Forty-five minutes later, I had a response: “Wow, Lisa. I was looking for something to do in October, and this is perfect.”

Two months later, Simply Irresistible was born, a program that put me on the map in a big, new way. A program that never would have been born if I’d decided to stay in my comfort zone and gone back to sleep.