One of the questions that I’m often asked is, “Why is it so hard to sell my own services?”

I can relate. I was raised in corporate sales, and I could go out there for Pfizer, for Hewlett-Packard, and offer their services all day long. I even won awards for doing so.

But I’ll never forget the first time I got in front of an audience to do my own signature talk, “Boost Sales Using Irresistible Offers.”

I was sweating and shaking so much!

Of course, I’ve come a long way since then, but offering your own products and, especially, your own services, really is one of the most vulnerable things you can do.

The yes or no you get, which is impersonal when you’re working for someone else, suddenly feels personal. It feels as though they’re accepting or rejecting you.

It feels that way, but they’re really not. Because the truth is: “It’s not about you.”

It’s actually about them.

The trainings you do, your products and programs, your irresistible offers, are all opportunities that you are giving your prospective clients to say yes—not to you, but to themselves.

They’re saying yes (or no) to themselves, their transformation, not to you or your teaching.

The more you can get out there and give people the chance to say yes, the more you’ll expand your reach, and make a difference. And the beautiful part of our model is that all of that gets reflected in your bank account as well.