Early in your Speak-to-Sell presentation or preview call, you want to position yourself for vulnerability as well as credibility.

That means you want your audience to see you as a real person, as well as someone with the expertise to help them.

If you don’t position yourself for vulnerability, people might respect you, but they won’t be able to connect with you, and that will make them less likely to see you as someone who can help them personally.

Some presenters think that they have to relay some dramatic life experience or tear themselves down. Neither is true.

Vulnerability is not about how bad your life used to be; it’s about connection.

That’s why it’s far better to share a life experience that shows the audience that you’ve been where they are.

For instance, many people can relate to how hard it was when I was only doing one-on-one service with my business. And that even though I hit that six-figure dream in my business, it wasn’t fun, because I had no time with my kids, and my health goals were not being met.

That story strikes a cord with my tribe far better than if I’d been living in a van by the river or down to my last $20.

What life experience of yours would your tribe relate to?