Not long ago I was speaking with Mary Glorfield, who is the director of Speaker Development for Peak Potentials, a company started by T. Harv Eker.

She said that when she’s looking to book someone for her stage, she always asks what their takeaway value is. In other words, what is the transformation or outcome the audience will receive from the talk?

Many times, Mary said, they can’t answer. And that tells her that they’re not ready for the big stages that she books.

Folks, that is gold.

I wish that someone had told me that years ago when I was trying to unlock the code to get on the stage. Because the truth is, anyone who is looking to book you needs to know the same thing.

You have to be able to articulate the unique transformation that you provide.

For instance, I say, “I teach people how to sell without being salesy.”

You could say, “I help women have their best life after 40.” Or “I show women how to make the most powerful first impression with their wardrobe.”

This is not an elevator pitch. It’s about describing in a few powerful words the outcome the audience will receive.

It’s about showing the host that you’re ready.

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If you love what you do, but hate the “sales part,” sales conversion expert Lisa Sasevich will show you simple, quick and easy ways to boost sales without spending a dime…and without being salesy. Get your FREE e-course and Sales Nuggets now at www.FreeSalesTrainingFromLisa.com