Promoters are looking for speakers who will make a deep and lasting difference for their audiences.

That’s why I say if you want to get the gig, you’ve got to emphasize in your talk title the unique outcome or transformation that you provide.

But what if you’re not sure what the outcome is? Or, you don’t know how to find the words for your title?

It’s actually pretty easy. Here’s my five-step process for creating your own hooky, outcome-laden title:

1. Identify one client (choose only one) who’s been a real success story for you. If you haven’t had any clients yet, choose someone whom you’ve helped, even though you weren’t paid.

2. Write down all of the exact results that client got from working with you. Did she lose six pounds in two weeks? Triple his income? Have better communication with her teenager?

3. Now, list the transformations that happened for that client as a result of those results. If she lost six pounds in two weeks, did her marriage improve because she felt better about herself? Did she get a raise at work because her self-confidence and energy were higher?

4. You now have a list that includes many words and phrases that are perfect for crafting your title. Underline the ones that resonate with you.

5. Now, put those words and phrases together until you find the gold — until you have a title that will thrill the promoters and pull in the crowds.