How to Decide Whether to Host a Teleseminar or a Webinar

Sales Nuggets

There’s no greater tool than the teleseminar or webinar if you want to touch people all over the world from the comfort of your home or office.

teleseminar-webinarA teleseminar is an audio-only training that you give over the phone that people from all over the world can listen to.

A webinar is similar, but adds a visual element. Your viewers sit in front of their computers, tablets or smartphones, watching slides or videos that enhance your audio teaching.

Both teleseminars and webinars can be used as promotions, such as with a preview call or a Q&A, to enroll prospective clients into new courses or services. Or they can be used to deliver the actual training or course.

So the question is, how do you decide whether a teleseminar or a webinar is the better fit for you?

1. What are the needs of your audience? Are you selling to a corporate audience, who would find it easy to participate in a webinar from their desk? Or, is your market busy mommies, who may be sneaking in an audio call while running their children between school and basketball or gymnastics? You want to choose the option that will be more easily consumed by your ideal client.

2. How tech savvy are you? If you or your team are game for making the slides or video to accompany your audio training, and it’s a fit for your market, by all means, go for the webinar. But if you’re just getting started, don’t let the technical hitches slow you down. Just pick up a free conference line, and you can be teaching and promoting via teleseminar right away.

3. What’s your topic? If your topic does not require visual elements, then teleseminars may be perfectly adequate to deliver your expertise. However, if you’re teaching yoga or how to set the table in an etiquette course, you might want to consider a webinar to give your audience the visual support they will need to grasp your material.
 

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Whichever tool you choose can help you leverage your expertise, build your list, and make a big difference while making great money. To learn how to put these tools to work in your business, check out this free training.