One of the most powerful things you can do for your business is to identify the system that you use to facilitate transformation for your clients.

We call this your Unique Branded System (UBS). And even if you don’t think you have a system, you likely do.

If you’d like to identify your system, here are three ways to begin:

1. Notice your steps.
Notice the things that you do over and over when working with your clients. Is there something you always have them do first, followed by something else, etc. Chances are that if you’re helping clients get to a similar result, there’s already a system in place, and once you start paying attention, you’ll quickly discover what it is.

2. Notice your assignments and questions.
What assignments do you give again and again? Or what questions do you often ask? If you have a process of asking the same questions or giving the same assignments, they’re part of your system.

3. Notice what you often say.
Saying the same things to different clients is a strong indication that you’ve got a method. And that thing you say is one of its components.

Name it
Once you’ve identified the steps of your system, your next powerful act is to name it. Naming your system will set you apart from your competition, make it easy to communicate your system’s value, and allow you to charge top dollar for what you do.