You may have heard that a telesummit can grow your list sky-high and build your credibility in record time – and it can!
But maybe this economical list-building tool never landed for you because you weren’t quite sure what a telesummit was or how it works – let alone how in the world you could possibly pull one off yourself.
And that’s why, today, I’m going to bring everyone into the telesummit tent by answering the top three questions I get about telesummits, so that you can begin to consider whether you might be ready to host one yourself.
- First, what is a telesummit?
A telesummit is a virtual training, where a host pulls together a collection of experts over a designated period of time and interviews each one on the same topic, while an audience watches or listens for free on their computers, tablets or phones. For instance, in my telesummit, “How to Sell to Women,” I interviewed expert guests, asking them to share with our listeners how they made millions serving women at the highest level. - How does a telesummit give you instant credibility?
A telesummit is an amazing tool for getting known, because, when you interview top experts in your field, your audience will see you as a top expert as well. It’s human nature. In fact, hosting a telesummit can put you on top of the pack…overnight. And if you weren’t already the top expert in your field, by the time you finish interviewing your twelve experts, over three days, as I recommend in my Ultimate Telesummit Formula® you will be by the time your training is over. It’s like hosting a mini university for your audience and yourself! - How does hosting a telesummit build your list?
If you structure your event as my step-by-step formula recommends, with the perfect balance of the four types of speakers, you and your twelve guests will each promote the chance to listen to the entire telesummit for free to your respective followings, inviting people to opt-in (sign up) for the event. Since it’s free, there’s nothing to lose, so thousands will provide their email address for the opportunity to learn about the hot, specially selected topic from the amazing experts that you’ve gathered. When they opt-in for the event…voilà!… They’re now on YOUR email list! And that’s how you can go from no list to hundreds or thousands of super-targeted devoted fans and followers at the blink of an eye.
I have time to sneak in one more top question, so here goes:
BONUS: If the telesummit is free, how do you make money from it?
Great question. As you interview each guest, you will give the audience free access to the playback of each interview for a 24-hour window. Since it’s difficult for most people to listen to four interviews a day for three days, as a courtesy, you offer the opportunity for the listener to purchase the series so they can listen at their convenience and have the interviews in their success library forever.
But the real money in telesummits is what you do with all the hot, new leads after it’s over. You can offer strategy sessions and make one-on-one high-ticket sales. Or, as we highly recommend, you can position your telesummit so that it leads into the online launch of some other offering. Using our 6-Figure Teleseminar & Webinar Sales System to make an Irresistible Offer™ right after your telesummit finishes is a perfect one-two punch. Plus your ideal clients will thank you for giving them the opportunity to have further support in the topic area of the telesummit. We call this kind of planning “reverse engineering,” and it’s one of the things you become great at in our trainings.
Reverse engineering is only one of the many strategies you will learn from my Ultimate Telesummit Formula. In fact, if you’d like to get a big taste of exactly how to structure your telesummit so that it fills your list with happy, super-qualified, ready-to-buy prospective clients practically overnight, I have something special planned for you. Join me next Wednesday for the first class of my Ultimate Telesummit Formula training at no cost to you. That’s right. It’s module 1 of the actual training. And it takes place on Wednesday, Aug. 17 at 1:00 PM Pacific/4:00 PM Eastern.
Module 1 Ultimate Telesummit Formula training <<< Register NOW